While tax agents have us thinking it’s all about the numbers at this time of year, Words on a Page is encouraging organisations to consider their words.
Natalie Dowling says now is the right time to set business goals for the year ahead. This makes it a good opportunity to plan ways to better connect with clients.
Good writing can improve your engagement with existing and potential customers. But creating effective, quality writing is harder than a lot of people assume.
"A colleague recently commented that just because you have a driver’s licence, doesn’t mean you can race Formula 1. It’s a great way to explain that writing is a craft requiring expertise and practice.”
Natalie boomeranged back to her home town of Kyneton in central Victoria four and half years ago. The commute to Melbourne for jobs in the public sector took its toll, which motivated her to set up Words on a Page.
“I was keen to minimise travel, find a way to freelance and use my wordsmithing skills from a home base. The creative industries sector is really growing in the Macedon Ranges. It’s great to be a part of that and to work with members of my community.”
While Natalie can be contacted for any project, she is currently developing workshops to run in Kyneton across August. Businesses and individuals will get tips and grow their skills while they complete a writing project and benefit from editorial expertise.
“People can choose to develop what they need or want to build experience doing. It could be web copy, an article or a brochure. I’m expecting to help people to work on grant proposals. Maybe even wedding speeches!”