One region just outside of Melbourne is home to 80% of Australia’s natural mineral springs. You could suppose that the mineral water of the Daylesford Macedon Ranges is all same-same. But ‘Pump A’ tastes markedly different to ‘Pump B’ a few metres down the track. Each distinctive mineral make-up reflects a unique journey from source to spring. Kind of like your business has taken its own path and has a unique story to tell.Read More
'Tis Oscars season. Winners are grinners. As a business how can you put yourself on the red carpet with an industry or local award? Are awards even worth the daggy looking plaque on your reception counter?Read More
It’s rigorous preparation and planning versus hardcore fly by the seat of your pants spontaneity.Read More
...despite an apparent rise in narcissism, most folks slot into a communication gap between hubris and humility.
It can be a challenge to find the right words with real meaning to express who you are and what you do.Read More